So what are some new social media terms? Well, as your trusty guide, I have shed some light on all the latest social media marketing jargon. Let’s tackle this social media lingo together! Buckle up, folks! If I missed one, let me know in the comments.
SEO – Search Engine Optimization
SEO is the practice of improving the quality and quantity of website traffic from search engines such as Google, Bing, and Yahoo. Simply put, it optimizes your website and its content to appear higher in search engine results pages (SERPs) for relevant keywords and phrases.
The goal of SEO is to increase the visibility and ranking of your website, which in turn can lead to more organic traffic, higher conversion rates, and ultimately, more revenue for your business. Some common SEO strategies include keyword research, on-page optimization, link building, and content creation. By implementing these tactics, you can improve your website’s relevance and authority in the eyes of search engines, which can result in better rankings and more traffic.
Engagement Rate
This refers to the level of interaction a user has with your content on social media, such as likes, comments, and shares.
Reach
This is the number of people who have seen your content on social media.
Impressions
This is the number of times your content has been shown on social media, regardless of whether the viewer interacted with it.
Hashtag
No, not pound. Hashtag is a word or phrase preceded by the # symbol that is used to categorize content on social media and make it more discoverable to users.
Influencer
A person with a large social media following can influence their followers’ opinions and behavior.
Algorithm
The mathematical formula social media platforms use determines which content to show users.
Viral
When content spreads rapidly and widely across social media platforms through likes, shares, and reposts.
User-generated content (UGC)
Content created by users, such as reviews, photos, and videos that businesses can share to promote their brand.
Social listening
The process of monitoring social media platforms for mentions of your brand or relevant keywords so you can respond to comments and feedback in real-time.
Conversion rate
The percentage of users who take a desired action, such as purchasing after seeing your social media content.
Sentiment Analysis
Shows the number of positive, neutral, or negative mentions on each social media platform where the company has a sizable presence.
Got any other terms to toss on the pile? Let me know in the comments!
That’s all for now, folks. However, in your free time, check out HubSpot, the Ultimate Online Resource, it is a valuable platform where I get much of my marketing material and explore various terms and knowledge. Whether you’re a marketer or an avid internet user, this comprehensive outlet has something for everyone. Chow!
